Free webinars

Due to covid Edeal are unable to deliver business start-up workshops so we are running a series of online webinars. These are funded by Wealden District Council so are FREE to Wealden businesses or any resident in Wealden who is thinking of starting a business.

Below is our schedule, please do have a look and book your place via our website.

Motivation, Vision and Values – 75 mins

Delivered by Vanessa Peters

Date – Tues 8th Sept at 11am

• Discuss the 3 consistent reasons why businesses fail:
o Poor planning/no planning,
o Ineffective management,
o Poor financial management
• Statistics for failure and success
• Motivation – what motivates you?
o What does it mean to be a business owner?
o Will you stay motivated?
• Vision – your vision for the future
• Mission Statement
• Values


Branding/image- 75 mins

Delivered by Vanessa Peters

Date – Tues 29th Sept at 11am

• Look at some famous brands; understand the power of brand identity and image
• Understand the difference between the two
• Branding/identity is controlled by you – it’s what you look like
• Image is how you are perceived by the world.
o Your image must reflect your values
o You can influence image, but it’s not controlled by you.
• Creating your brand.
o How does it reflect your vision?
o How does it reflect your values?


Pricing Strategies for Start-Ups & SMEs – 60 mins

Delivered by Mark Peacock

Date – Tues 6th Oct at 11am

• Advice on how to set or increase prices, design new prices, or sell & market prices with confidence.
• Objective is to provide ideas, suggestions and guidance on how to improve a pricing strategy.


Commercial Contracts – What you need to know- 90 mins

Delivered by Carol Hill

Date – Tues 20th Oct at 11am

• Why you need contracts
• what type of contract is appropriate, i.e. Business to Business, Business to Consumer, Online terms etc?
• Overview of the key aspects of a commercial contract, including, IPR, GDPR, Confidentiality, Payment terms, cancellations terms, obligations of both parties. termination provisions.
• Contract Disputes – how to handle them.

Market Research & Business Planning – 90 mins

Delivered by Vanessa Peters

Date – Tues 17th Nov at 11am

• Does anyone want what you are selling?
• Know your market.
o Desk research
o Field research
o Understand where you fit in the marketplace
• Planning your business; your research feeds into this
o SWOT – internal view; PESTLE – external view
o Compliance: Insurance/Data protection/GDPR/H&S/VAT/Accounts/IP
o Terms and Conditions of Business/Employment/Property
o Business Premises/Working from home/Business hub
o Will you employ people? On what basis? Changes your role.
o Do you qualify for a grant or Research Tax credits?
o Procurement must reflect values
• Negotiating


Marketing in the Current Climate – 60 mins

Delivered by Emma Pearce

Date – Tues 24th Nov at 11am

• Tips for marketing planning and your approach to communications
• Overview of key digital marketing activities including social media advertising, SEO, LinkedIn lead generation, building your network and more
• A reminder of traditional marketing activities you could be doing


LinkedIn – 60 mins

Delivered by Mina O’Brien

Date – Tues 1st Dec at 11am

• Your Profile – how to set this up to promote your business
• Creating a LinkedIn Company Page
• How to grow your network on LinkedIn – do’s and don’ts
• Hashtags and what content to post on LinkedIn


Twitter – 60 mins
Delivered by Mina O’Brien

Date – Tues 15th Dec at 11am

• Creating your twitter account
• Starting your following / building your community
• Different types of hashtags
• Trends, Awareness Days & Chat Hours
• Using lists


Edeal (Eastbourne & District Enterprise Agency Ltd) is a local independent Enterprise Agency, providing business support at all stages of business development and growth. Edeal offers a range of effective business solutions to small and medium sized enterprises. Most of our services are free as they are funded by the local councils.

Business hours : 9am to 5pm

01323 641144 | Website | Facebook